To develop annual visibility with diversified audiences by relying on prescribers-ambassadors in order to promote the Martinique destination.
1 blog post
Engagement rate: 25,6K
Cost of the action per year: symbolic compensation and coverage of transportation and accommodation costs by partners
We have set up 3 paid partnerships with influencers specialized in different themes (lifestyle, sport/wellness, travel) in order to highlight and present Martinique throughout the year through several communication actions: presence on general public events, content distribution on social networks, organization of contests among communities, … The first partnership was settled with Isabelle Fabre.