Brands and communities on the social networks

​​For several years now, brands have been investing in digital communication in order to conquer an increasingly connected audience that loves beautiful visuals. Indeed, the predominance of images on social networks (with some entirely dedicated to images such as Instagram and Pinterest) has given rise to a new trend: picture marketing.

Aesthetics on Instagram

​​For several years now, brands have been investing in digital communication in order to conquer an increasingly connected audience that loves beautiful visuals. Indeed, the predominance of images on social networks (with some entirely dedicated to images such as Instagram and Pinterest) has given rise to a new trend: picture marketing.

Does #Twitter still seduce the French?

For several years now, social networks have played a major role in our daily lives. Today, more than 52 million users are present on social networks, i.e. 80.3% of the population. Many companies are surfing the social media wave by developing a digital strategy, particularly on Twitter.

WHAT IF TOURISM COUNTED ON THE METAVERSE?

Dans un monde toujours plus connecté, allant du toujours plus vite au toujours plus loin, les marques et sociétés recherchent toutes la manière de se démarquer pour faire parler d’elles.

Afin de répondre à ce besoin constant de renouvellement et d’actualités, la manière la plus simple pour conserver et renforcer le lien avec son public demeure incontestablement le digital.

HOW TO ADAPT YOUR DIGITAL STRATEGY

HOW TO ADAPT YOUR DIGITAL STRATEGY TO THE NEW CHALLENGES OF THE TOURISM SECTOR? After fifteen years under the sign of profound changes related to consumer habits that have become largely digitalized and a year 2020 that we no longer present, 2021 was announced as a year of recovery, full of promise for the tourism […]

The importance of an innovative and inspiring brand content

WHAT IS BRAND CONTENT ? A long time ago, in a world far, far away without computers, price alone determined the act of buying a product or a service. Consumers bought the cheapest and had no other reference point than prices to compare and make their purchase. Today, in the digital age, other parameters come […]

TOP 3 OF TRENDS IN INFLUENCE MARKETING

We are witnessing an acceleration and democratization of influence in all sectors today, a lever of digital marketing strategy. The influencer marketing industry is expected to reach around 15 billion dollars in 2022 (Influencers Marketing Hub estimates). From President Emmanuel Macron’s challenge with YouTubers McFly and Carlito to promote the barrier gestures to Instagram star […]

SOCIAL NETWORKS, THE NEW MEDIA ?

In these complicated sanitary times, social networks have forged themselves a determining place in the world of media. It is now essential to consider these digital platforms that have become everyday tools. Indeed, according to a Pew Research Center study, 72% of people access information via their family and friends, and especially via social networks. […]