PODCAST, THE RACE TO AUDIO? 

Audio will continue to be a key format in 2022, whether in the form of podcasts or in conversation platforms (according to the trend book on social media evolutions in 2022 by HubSpot and Talwalker).   We can’t count the number of new social networks that are emerging: Clubhouse, Capuccino, Rodeo, Discord, Chalk Reddit Talk, Soundwave, but also […]

HOW TO ADAPT YOUR DIGITAL STRATEGY

HOW TO ADAPT YOUR DIGITAL STRATEGY TO THE NEW CHALLENGES OF THE TOURISM SECTOR? After fifteen years under the sign of profound changes related to consumer habits that have become largely digitalized and a year 2020 that we no longer present, 2021 was announced as a year of recovery, full of promise for the tourism […]

The importance of an innovative and inspiring brand content

WHAT IS BRAND CONTENT ? A long time ago, in a world far, far away without computers, price alone determined the act of buying a product or a service. Consumers bought the cheapest and had no other reference point than prices to compare and make their purchase. Today, in the digital age, other parameters come […]

TOP 3 OF TRENDS IN INFLUENCE MARKETING

We are witnessing an acceleration and democratization of influence in all sectors today, a lever of digital marketing strategy. The influencer marketing industry is expected to reach around 15 billion dollars in 2022 (Influencers Marketing Hub estimates). From President Emmanuel Macron’s challenge with YouTubers McFly and Carlito to promote the barrier gestures to Instagram star […]

SOCIAL NETWORKS, THE NEW MEDIA ?

In these complicated sanitary times, social networks have forged themselves a determining place in the world of media. It is now essential to consider these digital platforms that have become everyday tools. Indeed, according to a Pew Research Center study, 72% of people access information via their family and friends, and especially via social networks. […]

TOP 3 OF DIGITAL TRENDS FOR SUMMER 2021

After a difficult year punctuated by various travel restrictions, between Zoom meetings and sports sessions during emails, this summer will be for renewal, with a desire to discover new horizons. While the French are once again tuned to travel time, tourism operators must be creative, more than ever, to draw attention and convince their next […]

Club House – Stereo Twitch – These applications that shake up the norms

Since the beginning of the year, innovations are coming at the speed of a like ! If the boom in social networks is no longer to be proven, screen time has seen an unprecedented increase.  Whether it’s the result of a global pandemic or the proliferation of new applications, each more addictive than the last, there is no doubt that developers have been able to capture users’s needs for interaction and proximity while responding to the change in users’ consumption.  The chat format audio : […]